La Costola

Brand Design Project

What is La Costola?
A bicycle commuter helmet that borrows the spirit of the Italian culture. La Costola (an Italian word for The rib) provides safety to the users' head just like how the ribcages protect the inner organs of the body.
Combining nature...
... with man-made,
the classic...
... with the modern of Italy.





Form exploration

The idea of The Rib is clearly seen here.

The Italian Red still flows...
... alongside the cyclist classic palettes.
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